Meet the Team

Michelle Plews, Group Marketing Manager

Michelle Plews is the Group Marketing Manager of Aura Group.

Michelle is leading the firm’s marketing strategy, brand positioning, and client engagement across key markets.

Passionate about brand storytelling and personalised engagement, Michelle has led award-winning brand projects and innovative marketing campaigns for fintechs and enterprises.

With over 15 years of marketing experience, she has driven strategic initiatives for Westpac and spent more than five years in senior leadership roles within fintech. Her expertise ensures Aura Group’s messaging resonates with investors and partners while aligning with regulatory best practices.