Backing Market-Leading Capabilities in Digital Rewards
The way businesses engage their customers and employees is evolving rapidly, and digital rewards are at the forefront of this transformation. Today, Aura Private Equity is proud to announce a AU$28.5 million (US$18 million) investment into Global Incentive Solutions, the parent company of Giftaway, a business with market-leading capabilities in digital rewards and incentives in the Philippines.
This investment, made in collaboration with our co-investors, will fuel Giftaway’s growth as it expands its services to more businesses and continues to support financial inclusion in the region.
Transforming Business Engagement in the Philippines
Giftaway has already established itself as a trusted partner to over 500 blue-chip companies and SMEs, providing tailored digital voucher solutions that strengthen customer and employee relationships. A significant portion of Giftaway’s clients are financial institutions, making it a key player in promoting access to credit, insurance, and other financial services—a vital step towards greater financial inclusion.
With this investment, Giftaway is set to scale its operations, expand its merchant network, and enhance its digital rewards platform to meet growing demand in one of Southeast Asia’s fastest-growing economies.
A Strategic Milestone for Giftaway
For Alvin Tan, CEO & Founder of Giftaway, this investment marks a defining moment in the company’s journey:
“Welcoming our first institutional investors is a transformative milestone. Aura’s expertise and network will be instrumental in scaling Giftaway’s leadership in the digital rewards space.”
By partnering with Aura Private Equity, Giftaway gains not only financial backing but also the strategic support and network needed to accelerate growth and strengthen its position in the market.
Why Aura Private Equity Invested in Giftaway
At Aura Private Equity, we focus on identifying and investing in companies with market-leading capabilities and strong growth potential. Our investment in Giftaway aligns with our commitment to supporting innovative businesses in high-growth sectors.
As Calvin Ng, Managing Director of Aura Group, explains:
“We see immense potential in Giftaway’s ability to lead in a fast-growing, consumer-driven economy. Their solutions not only drive engagement but also support greater financial inclusion across the Philippines.”
With a consumer-driven economy and a rapidly expanding digital landscape, Southeast Asia presents significant opportunities for businesses like Giftaway to scale and make a lasting impact.
Looking Ahead
This investment marks a significant step in shaping the future of digital rewards and engagement across Southeast Asia. With Giftaway’s market-leading digital incentives platform, we see a future where businesses can create stronger, more meaningful connections with their customers and employees.
We’re excited to be part of this journey and look forward to seeing the impact of Giftaway’s growth in the years to come.
